One thing that most people forget about writing an AD to sell a car, is that it’s ultimately an ad. People do want to buy your car, but the only representation of the car that you can showcase online is your ad.
A lot of people struggle with writing a good car sale ad. Therefore, they end up selling their vehicles at a lower price, because of the lack of good offers.
– The first impression that you give a potential buyer of your product, i.e., your car, is through this particular ad. If you don’t seem interesting enough, the car might not get enough prospective buyers of offers for sale. What you need to remember is that the person looking at your ad is trying to find his or her car. They need to know as much as possible about your car in that one little ad. What do you plan to tell them?
– Again, the person giving you an offer to buy is trying to look for his new car. Yes, it’s old for you, but it will be an investment for them. Anyone making an investment makes sure that they get the maximum relevant information possible about the purchase they’re planning to make.
– Now, when we say interesting, we don’t mean something like the image below. You need to give more information on your car to the person buying it. Make it interesting in a way that it stands out of the rest of the ads, but not so different that it’s filtered out of the buyer’s mind due to an off-centre ad.
But the question remains unanswered: What should you put in a car sale ad?
: Click pictures from at least 9 different angles. Do not spam but give a full look of the car. If you leave anything to the imagination of the buyer, be assured that they will assume everything on their own. And as we know, most presumptuous buyers will “expect the worst”. This means that anything that isn’t there on your images, is either broken or just not there! (This is what buyers assume)
Hence, click click click!
You might argue that being honest will not get you the price that you want, but understand this, the person buying the car will find out whatever you’re hiding within the first 15 minutes. Then they will end up rejecting your car. This will be a waste of your valuable time, and the buyer’s as well. Yet, if you are honest and give out the car description clearly, you will get the buyer who is comfortable with the faults in your car and it will be a happily ever after!
You need to explain every single minute detail about your vehicle, even the ones that you think are of little or no importance to the buyer. You need to list down everything that is either an advantage or a disadvantage and make sure they buy the car with prior knowledge of all of it.
This is how you can write an ad if you want to sell an old car in New Zealand or anywhere else in the world.